How to create effective design briefs

As a surface designer, you know the importance of a well-executed design project. It can, however, be difficult to ensure that everyone involved in a project is on the same page, particularly when working with clients. This is when design briefs come into play.

A design brief is a document that outlines the goals, objectives, and expectations for the project. It is the foundation of any successful design project and ensures that everyone is on the same page from the beginning.

A good design brief can help you avoid miscommunication, save time, and ensure that your clients are happy with your design services and will return for more.

So, how do you write an effective design brief?

Gather Information

The first step in creating a bulletproof design brief is to gather as much information about the project as possible. This information may include:

• What kind of products that are going to be manufactured with your artwork

• Motifs and the design style

• Colour palette

• Art technique that you are going to use to create the artwork

• Reference images

• Project Timeline

You can gather this information through various methods such as questionnaires, online meetings, or client research. The goal is to understand the client's vision so you don't have to start from scratch on the project.

Craft a Clear Outline

Once you have all the information you need, it's time to craft a clear outline for your design brief. The outline should include the project’s objectives, target audience, and timeline, as well as a description of the design’s desired look and feel. It should also include the desired outcome and any specific requirements or constraints that may have an impact on the final design.

Be Specific

It's important to be as specific as possible when writing your design brief. The more specific you are, the less room there is for misinterpretation. If your client requested a retro floral, for instance, what kind of flower are they referring to? Is it graphic daisies or a variety of wildflowers?

Want to learn more?

I have a Skillshare class on this topic, called The Bulletproof Design Brief. You can sign up today and learn how to create effective design briefs that clearly articulate project goals and streamline your design process.

This lean 20-minute course is packed with practical lessons, real-world examples, and free templates to make the process even easier. Whether you're a freelance designer or just starting out, this course is a must for anyone looking to communicate effectively with clients and save time on unnecessary revisions.

Sign up for Skillshare today and get 1 FREE MONTH, and take your design brief writing skills to the next level.