Last Wednesday was National Pink Day, a celebration of all things pink. As a digital textile designer, I know the power and wonder a colour and print can have on you personally, from the pattern on your clothing, your wallpaper, and your homeware through to the passing observation of prints and colour in your day-to-day life, the printed bus seat you sit on, the wrapping of your burger from the local take out and the wrapping paper you choose to wrap loved ones gifts in.
Print is everywhere. It’s the ying to the yang of colour. When we think of Pink, it immediately conjures up thoughts of large-scale florals, gardens in bloom and anything assigned as ‘Female.’ The colour of choice for Race For Life, Johnson & Johnson and Cosmopolitan, pink hues psychologically create calming associations, feelings of love, romance and youth.
Some of the most successful female-focused brands have used pink to create their visual brand identity by simply defining themselves with a colour: Barbie, Kyle Cosmetics and Instagram. Three key colours of the Pink family are Fuchsia, Shocking Pink and Florescent Pink, which all shockingly appear more in our day to day lives than you’d think. All three hues have exciting associations and inaugurations into the mainstream that are very much worth celebrating.
Fuchsia, one of many colour hues that owe its naming to a flower. Voted one of the countries least favourite colours in the late 1990s’ fuchsia has had a revival over the past few years, brightening up clothing and accessories and popping up in prints and textiles in bold, block colours, as well as supporting tones in floral patterns.
Shocking Pink, the colour of choice for female-focused charities and described by the re-known fashion designer Elsa Schiaparelli as ‘Bright, impossible, impudent, becoming and life-giving.’ Shocking Pink was later brought to life through Schiaparelli's collection of shocking pink clothing, designed for ‘Women who were shocking’ and her first female perfume. The fragrance launched in 1937, with the packaging in itself, shocking as it was moulded on the bosom of the actress, Mae West – shocking indeed!
Fluorescent Pink, no longer exclusive to the rave scene or the bikinis of Love Island contestants, this shade, which first became prominent in the 1970s, now has a permanently practical purpose in sportswear, visibility aids and graphic design styles. From the Never Mind The Buzzcocks logo to highlighter pens and post-it notes, this attention-grabbing shade is multi-purpose transcending uses and genres and positioning itself as the go-to colour of nightlife, live music and LGBTQIA spaces.